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For my general Graphic Design course, I had the pleasure of working under Prof. Stefan Gougherty. I really admired his sharp eye and dedication to improvement through iteration, with these logo designs below being the end result of a project for his class.

App Logo.png

Musica - A smartphone app for mixing and listening to music

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Paradisiaca - A restaurant focused on bananas and plantains

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Measurements - A smartphone app for tracking your health

As well, Prof. Gougherty had us create real-life renders for each of them

Musica Render.png
Paradisiaca Render.png
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This is a design that I created while I was serving as the Marketing Chair for a student film organization at SFSU. At this point, we were actively trying to recruit new students to attend, with this image specifically advertising a Olympics-themed event. I really enjoyed creating this image as it gave me an opportunity to blur the line between Graphic Design and Photography skills.

Recently a friend of mine reached out to have me create a logo for his group centered around Cardano, a cryptocurrency platform. Given that the group is centered in New York City, I took the opportunity create minimalist renderings of some of its most famous landmarks, namely The Statue of Liberty, Brooklyn Bridge, and Empire State Building. Using Adobe Illustrator, I completed this logo shortly after and the group has been utilizing it in promotional materials ever since.

My father's law firm is in the process of rebranding, and so I was tapped create a series of potential logos. With the firm's focus on water and environmental law, I centered these submissions around a theme of water droplets and ripples, specifically trying to overlap between them. While not ultimately chosen, I am still proud of these logos and they have influenced subsequent projects that I have been working on.

© 2024 by Will Bezerra
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